Advertising & Marketing Agency

The First Driver
from Superbike
to Indy to NASCAR

Alex Pignone

A racing career from 1982, riding from Superbike to Indy to Nascar, achieving excellent results. Ambassador of Italian Excellence in World Motor Sport by Assomotoracing.

After a forced stop in the last 4 years to follow his mother with Alzheimer, the driver is ready to return to the American ovals to resume his already glorious career.

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Races
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Awards Received
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years of racing

1982 - 1984

Cadet Motocross 125cc

Debut in the Cadet Motocross 125cc Championship, riding the KTM 125 LC\MX with Team Bisiomotor and 125 Honda CR with Team News Motor. 

1982 - 1984

1985

Motocross Championship 500 Cup

Wins 3 races with Honda CR and Team HSC

1985

1986

European Motocross Cup 500

He earned 8th absolute position in Lombardore. He has a serious accident and abandons motocross

1986

1987 - 1989

Italian Championship 250 Gran Prix

Wins with team Mancin and Leardini on Honda RS

1987 - 1989

1990

Italian Superbike Championship

From 1990 to 1999 he landed in the Superbike riding with team RB Kawasaki and wins Monza, Imola, Varano, Vallelunga, Misano and Mugello.

1990

2001 - 2002

AMA Superbike Championship

He “landed” at Daytona Beach accessing the AMA Superbike pre-season tests and wins with team Suzuki. He wins Laguna Seca – Road Atlanta- Infinieon and poleman in Daytona. Alex race the TT Isle of Man 2002.

2001 - 2002

2003

Abandonment of motorcycling

He abandons motorcycling because of an accident in Daytona Motor speedway, with serious physical trauma.

2003

2007 - 2009

Indy Pro Series

He “landed” test Indy Pro Series with team Cheever Racing and team Stargate, Personal Manager Sandro Munari e Team Manager Eddie Cheever

2007 - 2009

2010 - 2018

Ferrari Factory

He works as a GT3 GT2 Instructor and driver in the development of Ferrari models.

2010 - 2018

2018 - 2022

Abandonment of racing

He abandons racing to follow his mother with Alzheimer’s

2018 - 2022

2023

NASCAR

He works to return to racing in the USA Nascar: he debuts on february 25th with Careway speedway.

2023

Marketing Strategy

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Research & Planning

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Full Funnel Build

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Digital
Advertising

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Brand
Building

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Media
Strategy

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Daytona Beach
Indianapolis
Texas
Kentucky